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Sonic Jihad: Despite a growing number of young people pursuing careers in music there still seems to be a disproportionate amount of artist who claims product and artistic ownership. Black culture became more marketable during the eighties, and corporations found that there was much value in exploiting said culture. This analysis is very important in that it speaks to the co-optation of hip-hop and black cultures by corporations. Moreover, it speaks to larger, more demeaning trends; the devaluation of black life (black people being portrayed as only valuing entertainment careers instead of academic achievement, science, or service to humanity), anti-intellectualism, and over-consumption. Ever since Ancient times music has served as part of the arsenal of educational weaponry.
Upon the completion of the workshop, the participants will be able to: • Start and operate an independent recording label. • Converse knowledgably about the business of music and entrepreneurship. • Fully realize and implement the Nguzo Saba from first hand experience. • Express their individuality through artistic means (Kuumba - Creativity). • Create and maintain a basic website. • Further develop and implement what they’ve learned during the course and intelligently pursue a career in music and business. • Display their project via the website and the compilation CD. • Operate and utilize audio equipment. • Create music using modern audio equipment and proven studio techniques. • Encourage responsibility and obligation as it pertains to one another’s respective community roles. • Create, manufacture, and market audio product.
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